Mission
Our Mission
To build one of Canada's most trusted care networks by empowering PSWs, improving service reliability, and making high-quality care easier to access.
About PremierPSW
A better standard of care, built on trust, flexibility, and modern technology
PremierPSW is building a more trusted, transparent, and technology-driven care experience for families, while creating better earnings, flexibility, and leadership opportunities for Personal Support Workers.
Who We Are
A modern care platform designed for better outcomes
PremierPSW connects families and care organizations directly with trusted Personal Support Workers through a platform built for consistency, speed, transparency, and quality.
We combine human-centered care with technology that simplifies matching, improves communication, supports scheduling, and helps raise accountability across the entire care journey.
What We Stand For
Built on trust, powered by innovation
Vision
Our Vision
A future where personal care is more transparent, more responsive, and more rewarding for the workers who deliver it and the families who depend on it.
Platform
Technology-Driven
Our platform is designed to reduce friction, improve matching accuracy, streamline scheduling, and create greater visibility into service quality and continuity of care.
Why PremierPSW
What makes us different
We are not simply digitizing a traditional agency model. We are rethinking how care is coordinated, delivered, and measured.
01
Direct, Trusted Matching
Families are connected with qualified PSWs through a more transparent and dependable process.
02
Smarter Scheduling
Technology helps coordinate availability, reduce delays, and support continuity for clients who value consistency.
03
Better PSW Opportunity
We are creating a model that supports stronger earnings, flexibility, and pathways to leadership.
04
Quality with Accountability
Our platform is designed to support service visibility, responsiveness, and a higher standard of care delivery.
Message from the Founder
"We created PremierPSW because families deserve a better care experience, and Personal Support Workers deserve better pay, more respect, and real opportunities to grow. By using technology intelligently, we can remove outdated inefficiencies, raise the standard of care, and build a stronger future for everyone involved."
Efrem Habteselassie
Founder & CEO, PremierPSW
Join the future of care
Whether you are seeking trusted support for a loved one or looking to grow your career as a PSW, PremierPSW is building a better way forward.